Continuing their promotion of nonstop service to Dubai, Emirates airlines needed a bold campaign to show off their luxury cabins. Working with Boston-based ism, they settled on a clever concept: dressing ho-hum New York metro area commuter buses up as sleek Airbus a380s.
Teaming up with our old friends at ism in Boston, Big Swing just completed illustrating Emirates Airlines’ Toronto superboard imagery.
Think making a giant 16’ by 65’ superboard from low-quality files can’t be done? Big Swing says think again. We used the Emirates Airlines’ low-quality files to create lush imagery that says luxury to the thousands of people who pass by it each day.
Working with ism in Boston, we Just finished a new image for MGM Grand and Foxwoods.
The assignment: Create an image using the supplied stock elements. The main changes were to the image’s color palette and mood, the sunglasses shape and reflection, and add the MGM Grand logo too the side of the sunglasses.
More and more, composite imagery is being made completely of stock components, and we’re quickly becoming accustomed to the sometimes-quirky (I’m being polite here) quality issues that arise with stock photography. As far as we’ve seen, the issues persist with imagery from all stock collections, and increased cost does not mean increased quality.
I don’t want to get too technical, so all I’ll point out is that a good illustrator can do a lot with an image that might be considered less than perfect … and patient persistence can yield stunning, and affordable results.
The first in a continuing series published at Big Swing called Zen Photoshop
So, what’s the difference between working with an 8-bit image and a 16-bit image? Short answer: a lot of color.
Mastering Photoshop: Retouching, Compositing, and Masking
February 21 - February 27, 2010
For more information or to register by phone, call the Santa Fe Photographic Workshops at (505) 983-1400, ext. 11. → Register online
Stephen Yadzinski is teaching Photoshop Retouching and Composite intensive at the Santa Fe Photographic Workshops March 25th - 27th 2009.
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